A growing collection of council-level market intelligence
Odelia Group publishes structured intelligence reports to help local authorities, providers and sector leaders better understand commissioning priorities, provider market dynamics and opportunities for provider development across England.
Evidence-led research, structured for decision makers
Each intelligence report follows a consistent, rigorous structure designed to give commissioning teams, provider development leads and sector analysts the information they need — in a format they can act on.
Our reports draw on systematic review of published Market Position Statements, analysis of CQC registration and inspection data, ONS population projections, Skills for Care workforce estimates and direct engagement with providers operating within each authority.
This is independent research, produced to professional research standards. We do not publish until the evidence is complete and the analysis has been verified.
Report Structure
Standardised methodology
Every report follows the same evidence-led structure, enabling meaningful comparison across authorities and the identification of cross-cutting patterns that inform national-level analysis.
How we produce our researchEvery Local Authority Intelligence publication begins with extensive research into publicly available evidence, including Market Position Statements, Adult Social Care strategies, CQC assessments, commissioning plans, budget reports and other relevant publications.
Odelia Group then analyses this evidence to identify the strategic themes, market pressures, commissioning priorities and provider opportunities that matter most.
Rather than repeating council documents, our intelligence translates published evidence into practical insight that supports better understanding, stronger provider markets and more informed decision-making.
Our Local Authority Intelligence is designed for local authorities, care providers, housing organisations, NHS partners, voluntary sector organisations and sector leaders seeking a deeper understanding of adult social care provider markets, commissioning priorities and emerging opportunities.
Published reports
Browse Odelia Group's published Local Authority Intelligence reports. Each publication provides an evidence-led summary of a local authority's adult social care market together with access to the full publication.
London Borough of Hounslow
London Borough
Independent analysis of Hounslow's adult social care provider market, commissioning priorities and strategic direction.
Kent County Council
County Council
Publication 002 — From Capacity to Resilience. Kent's Adult Social Care service was rated Requires Improvement by CQC with an overall score of 56%. The council purchases more than 55,000 adult homecare hours each week for over 4,500 adults, with a planned combined homecare spend of £87 million for 2025/26. Analysis of Kent's new Open Framework All Age Homecare Service and Prevention Framework 2025–2035, and what these mean for providers.
Medway Council
Unitary Authority
Publication 003 — From Capacity to Resilience. Medway is experiencing growing demand for adult social care alongside significant financial pressures and increasing complexity of need. Analysis of Medway's strategic priorities — improving prevention, supporting independence, strengthening provider quality and developing a more sustainable care market — and what these mean for providers.
Bexley Council
London Borough
Publication 004 — From Commissioning to Collaboration. Bexley's adult social care market is operating in a context of rising demand, financial pressure and changing expectations. Analysis of Bexley's shift towards personalisation — reducing direct purchasing, increasing personal budgets, direct payments and Individual Service Funds — and what this means for providers.
Havering Council
London Borough
Publication 005 — From Capacity to Assurance. Havering's Adult Social Care service has been rated Requires Improvement by CQC, with concerns around delays, support for unpaid carers, transitions into adulthood and safeguarding oversight, alongside a £3.732m overspend in 2024/25. Analysis of Havering's shift towards provider assurance — evidencing safeguarding governance, timely mobilisation and measurable outcomes — and what this means for providers.
Bromley Council
London Borough
Publication 006 — From Access to Timely Support. Bromley's Adult Social Care service has been rated Requires Improvement by CQC, with concerns around timely access, assessments, reviews, support for unpaid carers, safeguarding oversight and transitions into adulthood. Analysis of Bromley's shift towards timely provider readiness — evidencing fast mobilisation, reablement outcomes and specialist capability — and what this means for providers.
All publications
Browse the complete collection of Local Authority Intelligence reports. Filter by region and status, or search by council name. New publications are added as research cycles complete.
6 publications found
London Borough of Hounslow
London Borough
Independent analysis of Hounslow's adult social care provider market, commissioning priorities and strategic direction.
Kent County Council
County Council
Publication 002 — From Capacity to Resilience. Kent's Adult Social Care service was rated Requires Improvement by CQC with an overall score of 56%. The council purchases more than 55,000 adult homecare hours each week for over 4,500 adults, with a planned combined homecare spend of £87 million for 2025/26. Analysis of Kent's new Open Framework All Age Homecare Service and Prevention Framework 2025–2035, and what these mean for providers.
Medway Council
Unitary Authority
Publication 003 — From Capacity to Resilience. Medway is experiencing growing demand for adult social care alongside significant financial pressures and increasing complexity of need. Analysis of Medway's strategic priorities — improving prevention, supporting independence, strengthening provider quality and developing a more sustainable care market — and what these mean for providers.
Bexley Council
London Borough
Publication 004 — From Commissioning to Collaboration. Bexley's adult social care market is operating in a context of rising demand, financial pressure and changing expectations. Analysis of Bexley's shift towards personalisation — reducing direct purchasing, increasing personal budgets, direct payments and Individual Service Funds — and what this means for providers.
Havering Council
London Borough
Publication 005 — From Capacity to Assurance. Havering's Adult Social Care service has been rated Requires Improvement by CQC, with concerns around delays, support for unpaid carers, transitions into adulthood and safeguarding oversight, alongside a £3.732m overspend in 2024/25. Analysis of Havering's shift towards provider assurance — evidencing safeguarding governance, timely mobilisation and measurable outcomes — and what this means for providers.
Bromley Council
London Borough
Publication 006 — From Access to Timely Support. Bromley's Adult Social Care service has been rated Requires Improvement by CQC, with concerns around timely access, assessments, reviews, support for unpaid carers, safeguarding oversight and transitions into adulthood. Analysis of Bromley's shift towards timely provider readiness — evidencing fast mobilisation, reablement outcomes and specialist capability — and what this means for providers.
More local authorities coming soon
Our research programme is expanding to cover additional local authorities across England. Each report follows our standard methodology, ensuring consistent, comparable intelligence across every authority we cover.
Request intelligence for your authority
If you would like a dedicated market intelligence report for your local authority, register your interest below. We'll keep you informed as our research programme expands.