A national organisation dedicated to strengthening adult social care provider markets
Odelia Group works at the intersection of care provider readiness and council commissioning — providing the research, intelligence and structured development pathways that strengthen care markets and improve outcomes.
Why Odelia Group exists
Adult social care faces increasing pressure. Rising demand, workforce shortages, constrained budgets and provider markets that struggle to keep pace with changing commissioning requirements. Over 418,000 people in England are waiting for care to begin.Sources: NHS England, Adult Social Care Activity and Finance Report, 2025; Skills for Care, The state of the adult social care sector and workforce in England, 2025
The providers who could help them exist — but they are not always visible, assessed or connected to the opportunities where their capacity is needed most.
Odelia Group exists to change that. We strengthen provider markets through research, market intelligence, provider development and commissioning readiness. Every piece of research we publish, every provider we assess and every insight we share serves the same purpose: helping provider markets meet the demands placed upon them.
We are not a care provider, recruitment agency, software company or generic consultancy. We are a specialist organisation dedicated to provider market development — grounded in research, delivered with rigour.
How we strengthen provider markets
Research & Market Intelligence. Systematic review of Market Position Statements, commissioning strategies and provider landscapes across 30+ local authorities. Published research that informs commissioning decisions and provider strategy.
Provider Development. Structured assessment and evidence-based development pathways that move providers from regulatory compliance to commissioning readiness — grounded in what commissioners actually evaluate.
Commissioning Readiness. A research-backed framework for assessing and evidencing provider capability against the standards local authorities apply during procurement and framework evaluation.
PDA for Social Care. PDA is one practical methodology developed by Odelia Group — a five-step structured pathway that emerged from our research, not an assumption about what the market needs. It bridges the gap between provider capability and commissioner need.
Built on programme delivery expertise
Odelia Group was founded by Patience Nwodu, a senior project and change manager with extensive experience delivering complex transformation programmes across highly regulated environments.
The concept emerged through extensive research into adult social care, supported living, complex care and children's services — including analysis of 30+ Market Position Statements, review of commissioning strategies across multiple authorities, and direct engagement with 20+ CQC-registered providers. Read about our approach
The research confirmed a consistent national pattern: councils face growing difficulty sourcing suitable provision while capable providers remain disconnected from the commissioning frameworks where their capacity is needed most.Source: Odelia Group analysis of 30+ local authority Market Position Statements, 2025–2026
Our objective is simple: to help councils identify provider capacity and help capable providers become visible, credible and commissioning-ready.
Start a conversation
Whether you are a local authority looking to strengthen your provider market or a provider ready to demonstrate your commissioning readiness — we would like to hear from you.