Research & Market Intelligence

Building a national library of adult social care market intelligence

Odelia Group is developing a consultancy-grade research programme covering local authority commissioning, provider market analysis, workforce trends and policy developments. Every piece of research draws on systematic MPS review and direct sector engagement.

Featured Research Programme

Current and planned research

Odelia Group is building a national library of adult social care market intelligence. Below are the research programmes currently underway and planned for publication. Each piece of work is grounded in systematic evidence review and direct sector engagement.

In DevelopmentSouth East

Kent Adult Social Care Market Intelligence

Comprehensive council-level analysis covering provider capacity, commissioning priorities, workforce challenges and strategic opportunities. Drawing on systematic MPS review across a county of 1.6m people and 850+ CQC-registered locations. Sources: ONS mid-year population estimates, 2024; CQC active locations data, January 2026.

Research underway — register interest
In DevelopmentSouth East

Medway Adult Social Care Intelligence

Focused intelligence for a compact unitary authority — provider distribution, commissioning priorities and capacity gaps identified through systematic MPS review and direct provider engagement.

Research underway — register interest
Coming Soon

Adult Social Care Market Trends

Sector-wide analysis of adult social care trends across England — workforce sustainability, commissioning reform, demographic shifts and the evolving role of the independent sector. Synthesised from primary research and published data including ONS, Skills for Care and CQC sources.

Planned for future publication
Coming Soon

Commissioning Readiness: A Structured Guide

An evidence-based framework for CQC-registered providers preparing for local authority commissioning. Covers what commissioners evaluate, how to build an evidence portfolio and the structured pathway to framework inclusion.

Planned for future publication
Research Areas

Research areas we cover

Our research programme spans nine interconnected areas. As we build our national library, each category below represents an active area of investigation — grounded in systematic evidence review and direct sector engagement.

Local Authority Research

  • Council-level market intelligence
  • Commissioning priority analysis
  • Provider landscape mapping
  • Strategic recommendations

Commissioning Analysis

  • Commissioning strategy review
  • Framework analysis
  • Procurement trends
  • Market shaping approaches

Provider Market Intelligence

  • Provider capacity assessment
  • Market sustainability analysis
  • Workforce trends
  • Service category reviews

Adult Social Care Trends

  • Sector-wide trend analysis
  • Demographic projections
  • Policy developments
  • Integrated care systems

Integrated Care Systems

  • ICS partnership analysis
  • Integrated commissioning models
  • Pooled budget arrangements
  • Place-based care approaches

Preventative Services

  • Prevention strategy review
  • Community-based services
  • Reablement analysis
  • Early intervention models

Policy

  • Policy analysis and briefings
  • Regulatory developments
  • Commissioning reform
  • Government white papers

Workforce

  • Workforce sustainability research
  • Recruitment and retention
  • Skills development
  • Pay and conditions analysis

Funding

  • Funding and fee analysis
  • Budget trend review
  • Financial sustainability
  • Commissioning rates benchmarking
Methodology

How we produce our research

Every piece of research produced by Odelia Group follows a structured, multi-source methodology designed to produce objective, evidence-based insight that commissioning teams can act on.

Our process includes systematic review of published Market Position Statements and commissioning strategies; analysis of CQC registration and inspection data, ONS population projections and Skills for Care workforce estimates; direct engagement with CQC-registered providers; and structured review of Health and Wellbeing Board strategies and Joint Strategic Needs Assessments.

This is rigorous, time-intensive work. We do not publish until the evidence is complete and the analysis has been verified. That is why some programmes are in active development and others are planned for future release.

Assertion without evidence has no place in commissioning decisions. Every insight we publish is grounded in data, structured analysis and verifiable source material.

Research for your authority

If you would like a dedicated market intelligence report for your local authority, we would be pleased to discuss how we can support your work.

Get in Touch